Leading SaaS reward-tech company, Perx Rewards, has unveiled a new name and complete rebrand as part of a repositioning exercise, following a period of sustained growth.
Now known as Propello, the rebrand signifies a widening of services since the company initially launched back in 2019, all aimed at helping their clients grow revenue via a suite of retention and acquisition based tools.
Reward based loyalty programmes have always been at the core of the Perx proposition, but having seen client demand grow significantly, the Propello rebrand tells a more accurate story around the capabilities of the business.
The platform’s pioneering technology has enabled clients such as JD Sports Gyms and HelloFresh to launch both feature and content rich reward programmes rapidly to their huge audiences.
With an international client base of enterprise customers, Perx has focussed heavily on expanding brand partnerships, giving clients the ability to access thousands of rewards, and rolling out new loyalty features that include earn & burn, referrals, gamification, conversion optimisation, and headless API functionality.
Commenting on the reasons behind the company’s decision to rebrand, Perx founder and CEO, Mark Camp said;
‘We’ve helped transform how brands build out their customer reward proposition, and how businesses think about the impact of coalitions with brand to brand partnerships. We want to continue to redefine how brands incorporate reward driven loyalty into their marketing strategy now and in the future and having moved forward so much as a business in the past 2 years, a rebrand is the only real way to tell that story.’
Propello will continue to power the future of reward based loyalty, empowering brands to form partnerships and helping clients to grow faster by adding easily accessible value at every stage of the customer journey.
Having formed technical alliances with global partners such as Awin, the company plans further international expansion, enabling existing clients to effortlessly launch overseas programmes to further grow revenues.
Propello’s new website launched on 22nd August, with more information on the business’ new products and services available at www.propellocloud.com/ or by contacting sales@propellocloud.com
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