Manchester, May 2024 - Propello Cloud has been recognised among Awin's prestigious 2024 Power 100 list of top-performing affiliate and technology partners worldwide. Propello’s white-label loyalty solution integrates with Awin’s performance-driven global affiliate marketing platform, enabling brands to add hyper relevant advertiser offers to their reward programmes.
Awin's highly-anticipated annual Power 100 online tool celebrates organisations driving innovation and growth in the affiliate marketing space. Propello Cloud's inclusion highlights its integration of loyalty rewards with the affiliate channel's results-oriented partnership models.
Awin’s Lee Metters, Brand Partnerships Manager, commented:
“I’m delighted to announce the inclusion of Propello Cloud in our 2024 edition of the Power 100. The Power 100 serves as an indispensable resource for advertisers when seeking new, and innovative, partners. Seamlessly integrated into the Awin website, navigating this year’s Power 100 is even more effortless. Advertisers can use an interactive tool, featuring powerful filters to uncover their ideal partnership, tailored precisely to their requirements.
Our partnership with Propello Cloud has gone from strength to strength in the last couple of years as our clients seek to better reward customer loyalty. The inclusion of Propello Cloud in this year’s Power 100 is testament to the continued growth and innovation that they bring to Awin clients.”
The Propello Cloud platform offers the ability to create hyper-personalised, content-rich rewards programmes that provide instant incentives and perks from premium brands. Using advanced techniques, the solution intelligently matches rewards to customer behaviours, preferences, and demographics.
The "plug-and-play" nature of Propello Cloud's solution allows enterprise brands to quickly launch robust, end-to-end loyalty ecosystems without extensive development work. From branded customer portals to real-time analytics, the comprehensive solution empowers businesses to boost customer lifetime value and revenue growth.
Overall, it is an effective model with lots of potential for maximising customer value and loyalty with unique experiences. This loyalty solution continues to demonstrate and promote the benefits of loyalty-affiliate integration.
"Earning a spot in Awin's Power 100 is an honour," added Camp. "We look forward to continued innovation that benefits both brands and customers alike."
To find out how Propello and Awin can grow your brand-to-brand partnerships, book your discovery call.
About Propello Cloud:
Propello Cloud’s white-label loyalty solution enables mid-market and enterprise organisations to rapidly conceptualise, launch, and scale customised reward programmes that drive customer engagement, retention and revenue.
Through seamless integration with Awin's market-leading affiliate network, access to thousands of rewards providers, dynamic personalisation capabilities, and robust programme management tools, Propello Cloud empowers brands to build powerful loyalty ecosystems that boost customer lifetime value.
About Awin:
Awin is a global affiliate marketing giant operating across 180 countries worldwide. Its marketplace seamlessly connects over 270,000 active publishers (from affiliates to influencers, media entities, and technology partners) with more than 29,000 advertisers and brands.
Awin's technology, data-driven attribution models, and premium service ethos offer unmatched supply chain transparency for optimised partnership value exchange. Consistently ranked among the highest-performing affiliate networks for advertiser revenue growth, Awin forms an essential cornerstone of successful online marketing strategies.
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