Propello News
October 13, 2023

Propello Cloud Appoints Loyalty Expert Mark Roper to Its Board

Propello Cloud is pleased to announce the appointment of Mark Roper as a non-executive director and advisor to its board.

Roper brings a wealth of expertise and experience that will greatly benefit Propello's strategic direction, having spearheaded enterprise customer loyalty initiatives across the financial service and travel sectors. 

In Roper's role as a non-executive director, he will contribute valuable insights and guidance to the board, supporting Propello Cloud's mission to improve customer loyalty for recurring revenue clients such as HelloFresh, JD Gyms and British Business Bank. 

Mark Roper is currently Managing Director of Hagerty International Limited and having previously served as Head of Loyalty at Lloyds Bank, innovated Premier Banking, which offers personalised and premium banking experiences to its customers. 

At American Express, he spearheaded the merchant services division for the UK and Nordic regions, achieving remarkable growth in card acceptance. As well as played a pivotal role in launching ‘Small Business Saturday’ and ‘Shop Small’ – loyalty programmes tailored to small merchants in the UK. 

As Managing Director of Consumer and Affinity at Aon, he oversaw and managed numerous affinity partnerships spanning various sectors. He was also responsible for global development at Collinson, the operator of Priority Pass, the leading airport experiences and loyalty programme. Before moving onto his current role as Managing Director at Hagerty International Ltd. 

His deep industry knowledge and experience align perfectly with Propello Cloud’s continued mission of nurturing customer loyalty through innovative technology, brand partnerships, and personalised customer experiences.

Mark Camp, CEO of Propello Cloud, commented on Roper's appointment, stating:

We are absolutely thrilled that Mark is joining the Propello board as a NED and advisor. His esteemed career across the loyalty, membership and financial services sectors will help support the management team in delivering a world class product and service, and we’re delighted that he’s now a part of our high growth journey.“


Expressing enthusiasm about joining Propello Cloud, Mark Roper said:


“I'm pleased to have been appointed as a Non Executive Director at Propello Cloud, an innovative young business that is changing the way brands improve ROI through the power of reward driven loyalty. I look forward to working alongside the talented management team and taking the company to the next stage in its development and maturity.”



About Propello Cloud:

Propello Cloud is a loyalty platform provider that seeks to improve our clients’ customer acquisition, retention and engagement rates and encourage brand advocacy. 

In an age of heightened consumer scrutiny, we strive to help our clients – which among the aforementioned HelloFresh, JD Gyms and British Business Bank - also include the likes of Beer52 and Graze, deliver extra value and unique experiences for their customers. 

Related article

August 25, 2022

Leading SaaS reward-tech company, Perx Rewards, has unveiled a new name and complete rebrand as...

Start your customised Propello journey today

Explore the platform's scalability, features and customisation options and get answers to your unique questions.

Request a demo >