How to Craft a Value Proposition for Your Membership Organisation

Membership organisations persistently face challenges in retaining and engaging members long term. To secure reliable membership growth, they need a strong foundation, one which they can use to translate value to their members. That’s where a member value proposition (MVP) comes into play. When well-defined, value propositions can help membership organisations improve acquisition, retention and engagement. 

Members need to understand what they gain by joining your organisation. Similarly, they need a reason to stay. But that becomes increasingly difficult in a world where competition grows fiercer and member expectations shift every year. A member-centric MVP – perhaps once optional – is now a must-have. 

The other challenge is knowing how to craft a compelling member value proposition. Organisations that want to resist the competition by continually exceeding their members’ expectations need not look any further. In this article, we’ll explain everything you need to know to keep your membership growth on track. 

 

Written by: Mark Camp | CEO & Founder Propello Cloud

 

Contents:

• Key Takeaways

• What Is a Member Value Proposition?

• What are the Benefits of a Clear MVP?

• What Are the Core Components of a Strong MVP?

• How Do You Align Your MVP with Your Mission and Unique Selling Points?

• How Can Member Segmentation and Personalisation Strengthen Your MVP?

• How Do You Communicate A Great MVP Across All Touchpoints?

• How Do You Implement and Reinforce Your MVP Throughout the Membership Lifecycle?

• What Metrics Help You Measure the Effectiveness of Your MVP?

• How Do You Continuously Improve Your MVP?

• Real-World Case Studies: Who’s Doing It Right?

• Final Thoughts: What’s the Bottom Line?

• FAQs
  
  

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Grab our guide on member acquisition, engagement and retention, which provides ideas for your member value proposition.

 

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Key Takeaways

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What Is a Member Value Proposition?

Let’s look at the bare bones of a value proposition. At their most basic, they are simply a clear statement, detailing the benefits of joining your organisation. For your industry in particular, benefits fall into two camps. First, there’s values and secondly, rewards. 

Values are all about shared purpose. What does your organisation stand for? What is its mission? Rewards, on the other hand, can vary from perks, incentives (like discounts or exclusive access), and should also include member-centric experiences. Ultimately, both should communicate the outcomes that members should expect to receive. 

"People are motivated both by values they hold and by rewards. Your membership value proposition will draw on value motivations when you appeal to a higher purpose...' 

'...your membership value proposition will draw on rewards when you articulate how your programme will fulfil that motivation (e.g.“gain access to exclusive content”). Powerful membership-driven organisations use their value proposition to draw on both values and rewards."

Source: The Membership Guide

What Makes a MVP Unique for Membership Organisations?

Unlike a business value proposition (which focuses on products or services), an MVP promises members both the rational (benefits, tools, resources) and emotional (belonging, identity, purpose). Far from being just transactional, it’s the meeting point of a member’s individual passion and the higher purpose your organisation promises them. And, although it’s firmly rooted in mission, it shouldn’t be rigid but always evolving, adaptive, and responsive to their needs, preferences and behaviours.

 

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What are the Benefits of a Clear MVP?

The main benefits of a clear MVP include better acquisition rates, higher retention and consistent member engagement. Relevant and personalised value propositions cut through the noise, grabbing the attention of potential members. And for existing members, clear MVPs encourage long-term member engagement and retention through compelling mission-focussed messaging and consistent delivery of value-adds.

 

How Does It Boost Member Acquisition? A clear MVP successfully communicates the benefits of your organisation when prospects quickly understand the value of joining. With the right framing, your messaging should instantly resonate. It should strike like lightning. Even if this doesn’t jolt the prospect into instant action, it will surely leave a mark. Eventually, if the messaging was compelling enough, they will come back and at least enquire, improving your chances of acquiring new members. And that brings us to our second point. MVPs that successfully convert share one thing in common; they focus on the benefits. And when those benefits are tangible, they simplify the decision-making process. So, the question is, how do we make those benefits “tangible”? That’s easy. We zero in on their pain points.  Every member has a reason why they want to join an organisation. For people looking for a professional association, it’s to develop their skills and to meet experts in their field. Perhaps also because of frustration of limited training opportunities or not being able to access expert advice. Usually though, professional development simply comes from wanting a better salary. Identify these pain points, make sure to dig into them in order to agitate the reader. Then, present your offer of relief.

How Does It Improve Member Retention? Any organisation that wants to retain members must reinforce what they have to offer with consistent delivery of value and invoke a sense of belonging. Members should never feel an absence of benefits. Otherwise, they might feel they’ve slipped between the gaps. Forgotten about. And that will do the opposite of encouraging renewals. Consistency is the lifeblood of renewals. Whether that’s consistency in quality of service, price or delivery of benefits.  Yet, even consistency has its limits. The same cycle of ‘action A results in reward B’ will quickly grow stale. It’s unimaginative, uninspiring and the opposite of personalisation. Members don’t want to feel like their rewards are accessible by everyone else. They want a rewarding experience that feels tailored to them and them alone. That’s where personalised and targeted communication comes in.  Personalised and targeted communication is always delivered en masse. But to front end users, in this case your members, reward offers, messages and promotions will feel like they’ve been created just for them. That makes them feel seen, appreciated, and above all, valued. And that’s a feeling which is simply difficult to abandon.

How Does It Drive Member Engagement? A compelling value proposition is key to driving engagement and loyalty. When members clearly see the personalised benefits they're getting, they're more likely to participate in your organisation's activities. This could mean higher attendance at events, more frequent use of resources, or increased interaction in online communities. Engaged members are loyal members. They see the ongoing value in their membership and are likely to continue participating in reward redemptions, learning and networking opportunities. As long as you connect value to everyday actions, satisfied members will eventually recommend your organisation to others in their social circles, becoming your best marketers.

 

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What Are the Core Components of a Strong MVP?

Every strong MVP contains five core components. These are: Clear Benefits, Relevance, Exclusivity, Community and Growth. 

 

1. Clear benefits deliver tangible value, such as discounts to learning events, workshops or qualifications. 
   
   

2. Relevance ensures the proposition speaks to members’ needs and expectations. 
   
   

3. Exclusivity promises what other associations can’t deliver. This element should hone in on what makes your association unique. 
   
   

4. Community highlights the value of connection and shared purpose.  
   
   

5. Growth is all about what outcomes the member gains e.g., career advancement, personal learning or recognition. 
   
   

Looking at each of these components in greater detail reveals various strategies that can be used to strengthen your MVP.

 

Clear Benefits & Relevance 

Clear Benefits and Relevance can be grouped together as a loyalty programme achieves both simultaneously. 

 

 

Access to Exclusive Opportunities

Providing access to once-in-a-lifetime opportunities helps build a sense of exclusivity in your MVP. You can improve the pull of these opportunities by offering priority access to qualifying members. In this case, a tiered loyalty programme would be ideal. 

Events must offer access to exclusive industry knowledge. Select speakers and authorities in your industry who are not only integral to your mission but can also demonstrate that they’ve got genuinely fresh industry insights. In addition, supplement these events with exclusive research papers, case studies and other content materials that contain information that aid members towards their goals. 

 

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Networking and Community Building

If your membership organisation has a budding community, absolutely include that in your MVP. On the contrary, if you need to strengthen your community, give your members two arenas to interact. One should be digital. The other in-person. 

Events are a great way to bring the community together. However, getting your members together doesn’t always have to be a formal affair. Informal events are just as, if not even more compelling. 

By now you might have realised that these components bleed into one another. It’s easy to fall into the trap that by simply setting up events and workshops, you’re building a community. But this could miss the point of community-building. It’s not just about bringing people together at events but also strengthening relationships between each other. That means encouraging collaboration – whether at an event or on an online forum. You could still go further with this, setting up a mentorship programme, for example – or special interest groups.

 

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Professional Growth and Fulfilment 

For members of professional associations, their higher purpose is to develop professionally. For a member of a charity or club, it’s most likely a sense of fulfilment. Whilst it’s true that all the other components we’ve discussed so far are outcomes, they’re not the outcome. 

For example, the professional who wants a pay rise will no doubt be happy with their renewal reward. The event they attended afforded them some excellent new contacts. Eventually, a new contact they made agrees to mentor them. They gain a qualification and tap into the community for job opportunities. Their final outcome has not been achieved until they secure that higher paid job. 

But what comes after they do get the job? Do they have anything more to gain from your organisation? That’s where this fifth component becomes critical. It ensures your MVP always has something to promise. Something for members to gain even when they’ve accomplished the goal that compelled them to sign up in the first place. 

That’s why it’s important to stay ahead of industry trends and provide cutting-edge insights. These position your organisation as a collective of thought leaders, an indispensable resource that either forecasts the professional landscape or actually makes a difference with causes that matter. That way your members will always feel they’ve got something to gain. And that keeps them coming back. 

 

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How Do You Align Your MVP with Your Mission and Unique Selling Points?

The core mission of your organisation is its heart and soul. The centrepiece of everything and the reason it exists. Your MVP must reinforce this point. Far from being just a marketing tool, a membership value proposition must reflect your mission because it’s a compelling case for hitting the ‘sign up’ button. It’s often a promise that your competitors simply cannot make. To identify that, you must tap into your USPs. 

How Do You Define Your Unique Selling Points (USPs)?

Identifying your USP usually takes some detective work. Usually this is in the form of SWOT or competitive analysis. You know what not to include in your MVP when you identify what your competitor is good at. Similarly, you’ll realise what you do better or different to them. This is what you should focus on; highlighting any elements of service, support, expertise or experience that set you apart. 

When you conduct a SWOT or competitive analysis, inevitably your MVP will be much stronger and clearer.

Studies show that a clear value proposition can boost conversion rates from anywhere between 38-64%. |

Similarly, you can use member feedback to uncover what they value most from your association. These could be:

1. What benefits do you get from our association that you haven’t found elsewhere?
   
   

2. How well does our offering support your current goals or help you navigate your biggest challenges?
   
   

3. What does being part of this community mean to you beyond the practical perks?
   
   

4. In your view, what makes us stand out from other organisations you’ve come across or joined?
   
   

5. Is our core message and value clear to you — and would you feel confident explaining it to someone else?

You could even repurpose these for a survey that interviews non-member online users. That way, you gain an impartial perspective from people unaffiliated with any membership organisation, offering a uniquely objective lens through which to judge the strength of your value proposition.

 

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How Can Member Segmentation and Personalisation Strengthen Your MVP?

As mentioned earlier, better targeting as a result of segmentation and personalisation, keeps touchpoints fresh and exciting. A one-size-fits-all approach is simply not good enough for the majority of members.

 

The widely agreed consensus, on account of the amount of research on this topic, concluded that most consumers expect personalised experiences. 

What Is Member Segmentation?

Member segmentation means dividing your audience into distinct groups based on their demographics, needs, preferences, and behaviours. Understanding these unique characteristics lets you fine-tune your organisation’s value proposition so it resonates with a specific group of members. 

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How Does That Improve Your MVP?

When your value proposition resonates with segmented groups, what you have to offer becomes more relevant to the individual goals of prospects or existing members; resulting in more member engagement. To put the benefits of segmentation into perspective, one email campaign targeting a specific segment actually boosted revenue by 760%! 

However, many organisations and associations are suffering from low retention and member acquisition rates due to gaps in tech and innovation drawbacks. Only 39% confirmed they are actively investing in personalised experiences. From that we can deduce segmentation is not on their priority lists. Which is a shame. That said, legacy tech is one of the main culprits for holding back a lot of the industry. Making it harder for many associations to prioritise interactive, engaging and value-driven online experiences. 

 

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How Do You Communicate A Great MVP Across
All Touchpoints?

How you communicate your value proposition must be clear, simple and emotionally resonate with your target audience. As we’ve discussed already, your MVP’s framing should agitate prospects’ pain points and speak to their aspirations. In addition, messaging should hone in on key benefits quickly. 

All this, together with honing in on key benefits quickly in your messaging, is what makes a truly great MVP statement. After all, your Member Value Proposition (MVP) is an elevator pitch. Your messaging has to instantly engage. Further along, it requires a structure that includes all the fundamentals of effective communication: 

 

1. Start with the problem you're solving for members.

2. Briefly outline your unique solution.

3. Highlight the key benefits members will experience.

4. End with a strong emotional appeal or call-to-action.
   
   

Additionally, implementing the following techniques will give your communications momentum across multiple touchpoints. Use storytelling techniques, sharing success stories about individual members. Metrics and statistics backing up your claims of successfully helping members reach their desired outcomes should also be shared. Finally, personalise messaging to the preferences, interests and needs of various segments. 

 

Where Should You Communicate It?

Your value proposition should be seen everywhere. Think of potential touchpoints as capture points. Places where you can begin dialogue with potential members.

 

1. Website: Feature your MVP prominently on your homepage. This is your store’s front window. Benefits and outcomes must be distributed throughout the page.

2. Email marketing: Email campaigns are excellent for engaging with prospects on a one to one basis. 

3. Social media: Use these platforms to showcase member testimonials as these substantiate what your value proposition promises. 

4. Events: Make sure to display promotional materials at your events, encouraging potential members to sign-up.  

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How Do You Implement and Reinforce Your MVP Throughout the Membership Lifecycle?

Now that we know of the tools and techniques needed for a strong MVP, it’s time to discuss tactics. The ways we use these tools and techniques; how they can be employed throughout the entire membership lifecycle. Below we’ve broken down the member lifecycle into distinctive stages, including: Acquisition, Onboarding, Retention and Renewal. 

 

During Acquisition During the acquisition stage your MVP should be in all your marketing materials. Testimonials and success stories are perfect for this stage. Social proof remains one of the most compelling and trusted types of marketing. That’s because they substantiate all of the promises of your MVP with solid evidence.

During Onboarding Onboarding presents a perfect opportunity to reinforce promised benefits from day one. Regardless of what you promised, there’s one universal best practice for member onboarding. These include a seamless onboarding process. Joining your organisation should be a breeze. Any source of frustration or confusion could cause newly converted leads to regret their decision. That breaks down trust and could result in churn.  If you have a loyalty programme in place, give new members a welcome reward. This instantly sets the tone and immediately delights new members early in the lifecycle. How you reward them is your prerogative. However, to avoid members feeling overwhelmed, consider guided onboarding. Not only does this activate engagement, it subtly steers members who are still yet to prove member loyalty towards cost-effective rewards.

During Retention and Renewal Since your MVP should evolve with your members' needs, you will also need to plan renewal campaigns. These renewal campaigns are your opportunity to remind members of the value they've received. Personalised 'year in reviews' highlight to members how they’ve benefited from their memberships. Which is why they remain a firm favourite as far as retention techniques go.  When you show members their progress and the benefits they’ve used, it’s laying out the history of your relationship with them. Top that with personalised communications based on their activity and preferences, and it lets members know just how invested you are in their journey. That paves the way for even stronger relationships between your association and its members.

 

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What Metrics Help You Measure the Effectiveness of Your MVP?

The metrics you should track include: member retention rate, renewal rate, engagement score, and Net Promoter Score. Bear in mind that none of these metrics are a single “magic metric”. It’s best to track these together in some form of a performance dashboard. If they’re all moving in the right direction, your MVP is doing its job. If one or more is lagging, look for signs where the offer requires reassessing. 

You can find metric formulas here. 

 

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How Do You Continuously Improve Your MVP?

To continuously improve your MVP you should focus on feedback, testing and iteration. A helpful framework for doing this effectively is a feedback and optimisation loop. 

 

 

What Is a Feedback and Optimisation Loop? A feedback and optimisation loop is a repetitive cycle of collecting member feedback and making improvements based on what members said. These cycles can run quarterly, on a bi-annual, annual or even on a monthly basis. During the feedback process, use surveys, interviews and communal feedback sessions to understand your members’ thoughts on every aspect of your organisation or association.  Whilst you’re collecting information from member feedback, monitor usage data, engagement rates and behavioural patterns. Where data tells you what is happening, feedback tells you the why. Together, they help you identify and fully understand your MVP’s best and worst performances. You can also focus member feedback and data collection to specific segments; especially if performance is exceeding or not meeting your KPIs. Plus, a segment-focused loop allows you to test improvements on smaller focus groups. Some studies even suggest the smaller the focus group, the better.  Lastly, your testing and iteration (or continuous improvements) follow the feedback phase. Here, you make improvements on your services, products, events, benefits, perks, and overall customer experiences. Pretty much any and every aspect that requires improvement. Or, if improvements are not necessary because of fantastic results, look at how to reiterate that success in other areas.

Why Should Your MVP Evolve? The main reason for feedback and optimisation loops is so your MVP continually evolves. An MVP should never be static. For a time, your messaging will resonate, the improvements you make to your offerings and services will only last so long. Every improvement has an expiry date. This is because member expectations change and your competitors are always working to evolve their own offerings. Constant technological advances are often the main driver for these changes. Those membership associations who bridge their tech gaps are the innovators shaping the industry. So, if you want to keep your MVP on point, consider looking into where the tech is heading and what competitors are up to. Eventually, competitors will integrate the necessary tech, and if properly implemented , their members will respond with loyalty – and yours – potentially with interest.

 

 

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Real-World Case Studies: Who’s Doing It Right? 

Below is a selection of membership organisations that have excellent membership value propositions. 

 

Unison

Unison is a UK union for public service workers, improving pay and working conditions through negotiations. Unison was established in 1993 to protect workers' rights in local government, education, and healthcare.

People are at the centre of Unison, and it clearly shows in their value proposition. In addition to extensive support benefits, Union Members access professional legal representation and support, insurance, career training, and even vacation  deals. It’s an MVP that focuses on offering something for every lifestyle. Here’s a full rundown: 

• Great mortgage and home insurance deals.

• A rewards scheme that gives cash back when shopping at selected retailers.

• Exclusive travel deals (including Unison’s own resort!).

• Superb motoring deals e.g., discounts on Vauxhalls, insurance and breakdown cover.

• Eyecare vouchers, life and dentist insurance.

• Access to courses, either free or subsidised to help brighten the career prospects of members.

Unison’s value proposition lies in going beyond the expectations of their members. Whilst legal representation for underrepresented people is in itself a fantastic benefit, offering members cost-effective deals on home, health, travel, career, family and offsetting costs on the weekly shop, makes this offer a no-brainer for ordinary working people. 

 

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Royal Society for the Protection of Birds (RSPB)

The Royal Society for the Protection of Birds or the RSPB was founded in 1889. Their mission is to protect and preserve birds in the UK, restoring their habitats, campaigning, conducting research and monitoring bird populations. 

One of the most striking aspects of their value proposition is the educational content available on the website. It’s a great touch because it offers everyone who visits practical steps for taking care of birds. So even a website visitor feels part of the society’s mission. What may have started as a budding interest or out of necessity becomes a lifelong mission.

Instantly giving potential members an opportunity to participate begins to foster that deep emotional connection that’s fundamental to an organisation like the RSPB from the very get-go. Their strong suit is member communication. They keep them interested and informed via the What’s Happening and Days Out pages. Also included are updated newsletters, invitations to events for both members and prospects, and competitions to win special prizes.

In addition, members receive free access to any of their 70 bird reserves located across the country. This is a highly relevant member benefit because it gives them an opportunity to see how their membership is helping to protect wildlife.

 

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University of the Third Age

An international organisation that offers fantastic educational and social opportunities, the University of the Third Age offers retired or semi-retired individuals a platform for lifelong learning. Members are able to share their knowledge, interests and skills in a friendly community of like minded individuals.

The U3A is a prime example of organisations building a solid community. They pride themselves on bringing people together. Whether that’s out of a shared love for a particular academic subject or a passion in the creative fields. Members can get together to discuss history, write poetry or create art; there’s something for every member.

In a world where the elderly are increasingly feeling lonely, U3A’s MVP taps into a need for older people – and that’s a stronger connection. Member-centricity is the key focus here. There’s something for everyone. A chance for them to discuss their interests or create with like-minded individuals. What’s more, the U3A has blossomed around three core principles, all of which adhere to our own core components of a winning MVP. Visitors to the website get a free toolkit in addition to:

• A radio podcast.

• Subject-centric interest groups that foster a sense of community.

• Writing competitions.

• Gamification.

• Days out and visits to historical locations and other locations of interest.

U3A even has its own festival! Members met up for three days in York last year. This event is an example of a compelling MVP because it was cost-effective, relevant, exclusive, community-driven, and gave elderly people a chance to gain new friends and company. 

 

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Independent Society of Music (ISM)

The Independent Society of Musicians (ISM), the UK's largest non-unionised community of musicians, has been championing musicians' rights since 1882. Recognising the need to evolve their member benefits programme, ISM partnered with us at Propello to revolutionise their member value proposition. By implementing our next-gen engagement and loyalty solution, ISM has achieved:

By implementing our next-gen engagement and loyalty solution, ISM has achieved:

1. Significant uplift in programme updates and rewards redemptions.

2. Real-time data insights to continually improve their MVP.

3. Set up a diverse range of perks that are not just music-related.

The standout feature, ISM Discount+ scheme, offers savings on everyday essential needs, helping musicians cut costs on new instruments, their weekly shop, tech goods, fashion and eating out. As one member said:


"Over the course of a year, the money I save is greater than the cost of my ISM membership."

ISM is a perfect example of how a well-crafted, member-centric approach helps drive member acquisition, engagement and retention. Our focus on relevance, personalised communication and offering tangible impact that offset essential costs, we’ve helped ISM reinforce their indispensable role for UK musicians. 

 

 

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Final Thoughts: What’s the Bottom Line?

For membership associations that want to increase acquisition, retention and engagement, a strong member value proposition serves as a foundation from which they can compete for attention and win long-term loyalty. Remember, your MVP must be dual natured. It must appeal to the shared purpose of your intended audience (values) and tangible perks (rewards). That way, you effectively balance both rational and emotional drivers. 

Let these drivers be your guiding hand in your messaging. At the top of the funnel, it must be benefit-focused and/or agitate pain points. And communication must be personalised and relevant to existing members and prospects close to converting. To ensure your offer maintains strength at all touchpoints, make it adhere to the five core components: Clear Benefits, Relevance, Exclusivity, Community, Growth. And always (ALWAYS) use multiple channels such as your website and email. Your choice of channels should be based on member preferences. 

Finally, consider supporting your MVP with a member rewards programme. With the right solution, you can deliver consistent personalisation, segmentation, promote social proof for acquisition, seamless member onboarding and guided engagement with early rewards, and almost everything else we’ve discussed. 

 

Read our guide for valuable tips and strategies for keeping members and driving engagement, which will help improve your member value proposition. 

 

 

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FAQs

What is a member value proposition (MVP)?

A member value proposition is a promise to your members. Ultimately, this promise is always centred around your members’ values and offering them rewards. It’s how organisations prove they are worth joining, staying and engaging with for the long-term. 

 

How does a strong MVP impact member retention?

It keeps members coming back due to consistent value, messaging that resonates with their personal goals, and ultimately making each individual feel seen. A strong MVP is always supported by relevant benefits, personalised comms, and member experiences unavailable with any other organisation. 

 

What are the key components of an effective member value proposition?

The key components of an effective member value proposition can be broken down into five cores. These are: clear, tangible benefits (e.g., discounts), relevancy (to members’ needs), exclusivity in opportunities, community-driven, and growth towards personal goals.

 

How can organisations personalise their MVP for different member segments?

Segmentation remains the best paving stone towards fully realised personalisation. It allows organisations to identify the right pain points and benefits, tailor learning paths, and understand the needs, behaviours and preferences of core groups. 

 

What role does technology play in implementing a strong MVP?

Technology powers personalisation, tracking engagement, as well as creating seamless interactive experiences, and much more. Depending on your chosen solution it can be the engine behind your MVP. One that helps you make data-driven decisions and connect with members in a way that makes them feel seen as individuals. 

 

How often should an organisation review and update its MVP?

Aim to review your MVP at least annually. These reviews are a fantastic opportunity to gather feedback, usage data and analyse shifts in market trends. Regular iterations means your organisation will always remain the best at what it does. 

 

What are some effective strategies for communicating an MVP to members?

Keep language simple, benefit-led and emotional by addressing pain points. Storytelling is a great way to make your communications compelling. Use member success examples and back them up with stats. In addition, your communication should be consistent across every channel and embedded throughout the lifecycle journey. 

 

How can organisations measure the effectiveness of their MVP?

For a clearer picture of what’s working and what isn’t, track retention, renewals, engagement and NPS together. It’s even better to pair metric tracking with member surveys and benefit usage data. That way, you can really begin to understand whether your MVP is delivering what it promises.  

 

What are some common challenges in implementing an MVP, and how can they be overcome?

Some challenges include outdated tech, competing priorities and diverse needs of members. The best way to overcome these challenges is to upgrade systems,  involve stakeholders early, and segment audiences for a more accurate representation of what members expect. 

How can small organisations with limited resources create a compelling MVP?

Smaller organisations should play to their strengths. Perhaps focussing on benefits that they know only they offer. Or adding partner brands to further differentiate their offerings, as seen with ISM with their loyalty platform designed by third party provider Propello Cloud. Also, lean on your community. It’s unique.

 

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Mark Camp | CEO & Founder at PropelloCloud.com | LinkedIn

Mark is the Founder and CEO of Propello Cloud, an innovative SaaS platform for loyalty and customer engagement. With over 20 years of marketing experience, he is passionate about helping brands boost retention and acquisition with scalable loyalty solutions.

Mark is an expert in loyalty and engagement strategy, having worked with major enterprise clients across industries to drive growth through rewards programmes. He leads Propello Cloud's mission to deliver versatile platforms that help organisations attract, engage and retain customers.