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    The ability to accurately measure customer acquisition has emerged as a cornerstone of success for businesses. Measuring customer...

    Read the full story >

    January 28, 2025

    This may come as a surprise but traditional loyalty programmes are losing steam. The rise of hybrid loyalty programmes is the...

    Read the full story >

    January 23, 2025

    In this article, I'll explore the instant gratification trend and share key strategies to create a rewards programme that hooks...

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    January 21, 2025

    In B2B, retaining high-value customers and lifetime value is nothing short of complex. As CEOs and marketing leaders navigate...

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    January 14, 2025

    In this article, I'll share critical insights on why loyalty programmes fail and, more importantly, how to avoid these pitfalls. 

    Read the full story >

    Businesses often engage in partnership marketing to achieve mutually beneficial business and marketing goals. These shared goals...

    Read the full story >

    January 7, 2025

    From what I’ve seen in conversations with prospects, the traditional security measures they have in place for their in-house...

    Read the full story >

    Partnership marketing is essential for business growth. There are various types to consider, such as affiliate marketing, barter...

    Read the full story >

    As enterprise organisations face mounting pressure to reduce customer acquisition costs, the value of a well-designed referral...

    Read the full story >

    In this comprehensive guide, I’ll talk you through everything you need to know about referral marketing automation, focusing on...

    Read the full story >

    The ability to accurately measure customer acquisition has emerged as a cornerstone of success for businesses. Measuring customer...

    Read the full story >

    January 28, 2025

    This may come as a surprise but traditional loyalty programmes are losing steam. The rise of hybrid loyalty programmes is the...

    Read the full story >

    January 23, 2025

    In this article, I'll explore the instant gratification trend and share key strategies to create a rewards programme that hooks...

    Read the full story >

    January 21, 2025

    In B2B, retaining high-value customers and lifetime value is nothing short of complex. As CEOs and marketing leaders navigate...

    Read the full story >

    January 14, 2025

    In this article, I'll share critical insights on why loyalty programmes fail and, more importantly, how to avoid these pitfalls. 

    Read the full story >

    Businesses often engage in partnership marketing to achieve mutually beneficial business and marketing goals. These shared goals...

    Read the full story >

    January 7, 2025

    From what I’ve seen in conversations with prospects, the traditional security measures they have in place for their in-house...

    Read the full story >

    Partnership marketing is essential for business growth. There are various types to consider, such as affiliate marketing, barter...

    Read the full story >

    As enterprise organisations face mounting pressure to reduce customer acquisition costs, the value of a well-designed referral...

    Read the full story >

    In this comprehensive guide, I’ll talk you through everything you need to know about referral marketing automation, focusing on...

    Read the full story >

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